Os impactos da adoção da gestão do conhecimento 4.0 no contexto dos negócios: uma abordagem de inovação e competitividade nos negócios de farmácias magistrais
DOI:
https://doi.org/10.22478/ufpb.2236-417X.2022v12n3.62064Abstract
The objective of this article was to evaluate how the application of the evolution of knowledge management could enhance innovation and increase the competitive advantages of the businesses of compounding pharmacies, also known as compounding pharmacies, in Brazil based on the movement of hybrid performance of man and machine. To this end, a questionnaire with closed questions was applied, with a Likert scale answer pattern, and 138 answers were obtained through an electronic form. Subsequently, a quantitative analysis of the answers obtained with the questionnaire was performed and a focus group was held, which counted with the presence of six professionals from the researched segment, and an initial model of the conceptual framework was presented to them for application. After changes proposed by the group, the model created was validated. As a result it was possible to bring to the context of compounding pharmacies the concepts and possibilities arising from the practices of knowledge management 4.0 with positive impacts on the culture of innovation and obtaining competitive advantages of the segment
