Perretto Rodrigues, G., Souto Maior de Brito, C. , Bárbara Moreno, R., Machado Toaldo, A.M., Henrique Muller Prado, P. and Zancan Marchetti, R. 2020. The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance. Theory and Practice in Administration - TPA. 10, 1 (Apr. 2020), 71–83. DOI:https://doi.org/10.21714/2238-104X2020v10i1-49935.