MULTIMEDIA AND CONVERGENCE AS FACTORS OF THE DEVELOPMENT OF REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE MASS MEDIA OF THE REPUBLIC OF TATARSTAN)
DOI:
https://doi.org/10.22478/ufpb.2179-7137.2019v8n5.48622Palavras-chave:
Internet media, multimedia, convergence, target audience, information product, potential readers, hyperlinks.Resumo
The authors focus on such properties of regional Internet media as multimedia and convergence, which fully meet the requirements of the modern media market. Covering this topic, the authors focus on Internet publications of the Republic of Tatarstan. The specifics of the Internet media significantly changed the work of the journalists themselves, the nature of the submission of materials, the target audience, and the whole system of functioning of the media in general. The authors state that in recent years there has been a significant change in the media system due to the emergence and development of the Internet media, which not only took its place in it, but also determined the leading trends in its functioning. It is also important to study the influence of special features of network journalism on the media system in terms of their historical development and the mutual influence of Internet journalism and the technologies of the global network. The increasingly active use of multimedia technologies in the media and the very transformation of the multimedia character continue to change the format of journalistic activity. It is relevant to consider the influence of multimedia on the nature of structural and content changes that determine the forms of information delivery in regional media. The experience of the Internet media of the Republic of Tatarstan is generalized, which have broad opportunities to influence public opinion.Downloads
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Referências
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Makhinin G.A. Multimedia as a property of the development of networked media at the present stage (on the materials of Tatarstan's networked media). Dis. Candidate of Philology, Kazan, 2013
Kiriya I. What is multimedia? / I. Kiriya // Journalism and convergence: why and how traditional media are transformed into multimedia. - Moscow: Higher School of Journalism, 2010.
«BUSINESS Online» from 9.03.2017: https://www.business-gazeta.ru/video/339374?utm_campaign=main-page&utm_source=video
Lukanina MV Text of the media and convergence / MVLukanina. - Political Linguistics: Ekaterinburg, 2006.
Perspectives on Multimedia: Communication, Media and Information Technology by Robert Burnett (Editor), Anna Brunstorm (Editor), Enders G. Nilsson (Editor). - Wiley, England, 2004. P.2
Quinn S. Convergent Journalism: The Fundamentals of Multimedia Reporting. New York: PeterLang, 2005, 256 p.
Fisher D., Grant A., Wilkinson J. Principles of Convergent Journalism, Oxford: Oxford University Press, 2008, 240 p
Grant, A., Wilkinson, J. Understanding Media Convergence, New York, NY: Oxford University Press, 2008, 320 p.
Luckie M. S. The Digital Journalist's Handbook. Lexington, KY: CreateSpace, 2010, 256 p.
Briggs M. Journalism Next: A Practical Guide to Digital Reporting and Publishing. Washington, DC: CQ Pres, 2009, 251r.
Vartanovy E.L. What is the convergence of the media doing? // Information society. - 1999. -Vyp. 5.-C.11 -14.
Makhinin G.A. Multimedia as a property of the development of networked media at the present stage (on the materials of Tatarstan's networked media). Dis. Candidate of Philology, Kazan, 2013
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Publicado
2019-10-27
Como Citar
A. NAGOVITSYNA, T. .; R. GAZIZOV, R. . MULTIMEDIA AND CONVERGENCE AS FACTORS OF THE DEVELOPMENT OF REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE MASS MEDIA OF THE REPUBLIC OF TATARSTAN). Gênero & Direito, [S. l.], v. 8, n. 5, 2019. DOI: 10.22478/ufpb.2179-7137.2019v8n5.48622. Disponível em: https://periodicos.ufpb.br/ojs2/index.php/ged/article/view/48622. Acesso em: 17 ago. 2024.
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