FRAMEWORK PROPOSAL FOR BUILDING A CORPORATE DATA ARCHITECTURE: a case study in a pharmaceutical company
Resumo
Understanding the mechanisms through which companies realize the value of their knowledge resources such as data converted in information is a central interest of corporative strategic levels. This study contends that realizing the performance data architecture depends on expertise deployment processes and their complementarities in functional and analytical areas such as information technology and core business. More specifically, this study addresses a research question: How to develop Data Architecture (DA) supported by a pattern framework to implement corporate opportunities? In a competitive market, the companies are driven by information aligned with strategic business and this objective could be a differential for companies to stand out the market. At a time when market dynamics requires an agile and reliable process of developing business opportunities in profits, the lack of references between the company data and its business objectives were the concerns motivated this research. The proposition of a framework based on known data architecture concepts, is the key aspect the research, the findings might allow a solid creation of data architecture. The research was carried out through a case study in a pharmaceutical company with the participation of a focus group, to help to answer how to identify and minimize the difficulties encountered in the implementation of an IT business opportunity. For this, the information collected was structured with reference in business processes, to serve as a basis for the creation of a DA.
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