FRAMEWORK PROPOSAL FOR BUILDING A CORPORATE DATA ARCHITECTURE: a case study in a pharmaceutical company

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Resumo

Understanding the mechanisms through which companies realize the value of their knowledge resources such as data converted in information is a central interest of corporative strategic levels. This study contends that realizing the performance data architecture depends on expertise deployment processes and their complementarities in functional and analytical areas such as information technology and core business. More specifically, this study addresses a research question: How to develop Data Architecture (DA) supported by a pattern framework to implement corporate opportunities? In a competitive market, the companies are driven by information aligned with strategic business and this objective could be a differential for companies to stand out the market. At a time when market dynamics requires an agile and reliable process of developing business opportunities in profits, the lack of references between the company data and its business objectives were the concerns motivated this research. The proposition of a framework based on known data architecture concepts, is the key aspect the research, the findings might allow a solid creation of data architecture. The research was carried out through a case study in a pharmaceutical company with the participation of a focus group, to help to answer how to identify and minimize the difficulties encountered in the implementation of an IT business opportunity. For this, the information collected was structured with reference in business processes, to serve as a basis for the creation of a DA.

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Biografia do Autor

Geraldo Magela de Souza Junior, Universidade FUMEC

Mestre em Sistemas de Informação e Gestão do Conhecimento - FUMEC. Bacharel em Ciência da Computação pela Pontifícia Universidade Católica de Minas Gerais.

Paulo Augusto Isnard, Universidade FUMEC

Doutor em Sistemas de Informação e Gestão do Conhecimento pela FUMEC. Mestre em Tecnologia pelo CEFET-MG. Bacharel em Administração de Empresas pela UNITAU-SP e em Sistemas de Informação pela UNITAU-SP. Professor na PUC Minas, PREPES, IEC, PUC Master e FEAMIG.

Eric de Paula Ferreira, Universidade FUMEC

Professor da Universidade Estadual de Minas Gerais. Doutor em Sistemas de Informação e Gestão do Conhecimento pela Universidade FUMEC. Mestre em Sistemas de Informação e Gestão do Conhecimento pela Universidade FUMEC. Bacharel em Sistemas de Informação pela FAI - Centro de Ensino Superior em Gestão, Tecnologia e Educação

João Paulo Carneiro Aramuni, Universidade FUMEC

Doutorando e mestre em  Sistemas de Informação e Gestão do Conhecimento pela Universidade FUMEC. Bacharel em Ciência da Computação pela Universidade FUMEC

Fernando Silva Parreiras, Universidade FUMEC

Estágio pós-doutoral na PUC Rio. Doutor em Ciência da Computação pela Summa Cum Laude pela Universität Koblenz-Landau na Alemanha. Mestre em Ciência da Informação pela Universidade Federal de Minas Gerais. Bacharel em Ciência da Computação pela FUMEC. Professor do Programa de Pós-Graduação em Sistemas de Informação e Gestão do Conhecimento da Universidade FUMEC.  

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Publicado

01-07-2019

Como Citar

Souza Junior, G. M. de, Isnard, P. A., Ferreira, E. de P., Aramuni, J. P. C., & Parreiras, F. S. (2019). FRAMEWORK PROPOSAL FOR BUILDING A CORPORATE DATA ARCHITECTURE: a case study in a pharmaceutical company. Gestão &Amp; Aprendizagem, 8(1), 6–18. Recuperado de https://periodicos.ufpb.br/ojs2/index.php/mpgoa/article/view/43707

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