(Is That) No One Can Serve Two Lords? The Ecofood Dilemma

Abstract

Context: Ecofood is a food redistribution platform that aims to reduce food waste on the planet, fight hunger and the emission of polluting gases. This is done by enabling the purchase of surplus food, but of excellent quality, at reduced prices through an application. Teaching objectives: The case makes it possible to understand the process of expanding digital platforms in the food sector and how impactful businesses can generate benefits for all stakeholders. Data sources: The case shows a real company that is going through an accelerated growth process. Its creators and managers started to discuss and discuss the expansion. The case was drawn up from primary and secondary sources. The names of the partners and the company have remained faithful throughout the history of the case. Contributions: From a social point of view, reducing food waste strengthens the fight against hunger and increases food security. On the other hand, it is necessary to show and realize that it is possible to have great financial gains by reducing the losses that occur with food, in this specific case, in the consumption of meals. Application: The case can be applied to administration and management courses, at undergraduate and graduate levels. Mainly, it can be conducted by teachers in the area of ​​entrepreneurship, strategy, sustainability and negotiation.