‘FAÇA O QUE EU DIGO E FAÇA O QUE EU FAÇO’: COMO PEQUENOS EMPREENDEDORES DE SOFTWARE PERCEBEM A INOVAÇÃO EM SUAS EMPRESAS.
DO WHAT I SAY AND DO WHAT I DO: HOW SMALL SOFTWARE ENTREPRENEURS PERCEIVE INNOVATION IN THEIR COMPANIES.
DOI:
https://doi.org/10.22478/ufpb.2236-417X.2021v11nEspecial.57567Abstract
The aim of this study was to understand how small software companies deal with the issue of knowledge and innovation and what support they receive to seek innovation. Methodology: to achieve this objective, an exploratory, qualitative study was conducted with four small software companies. The data were collected through interviews and secondary data. The results showed that entrepreneurs attach importance to innovation. Internal variables for innovation were networks, projects and awards, retention of personnel and culture of innovation. As an external variable, the need for policies to support the sector was mentioned. They also mentioned difficulty to innovate, mainly as to the time needed to develop the products. Conclusion: The results present an understanding of the challenges and limitations of small software companies in relation to internal management of innovation and knowledge, important to produce innovation for the market.
