NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH
DOI:
https://doi.org/10.22478/ufpb.2179-7137.2019v8n5.48661Palavras-chave:
newspaper, title, hemeronym, title / headline text, market model of mass communicationResumo
The article is devoted to the linguistic status of hemeronyms – the names of media publications – on the material of newspaper titles. They represent a variety of proper names and are qualified as a word / wordform, sentence or primitive text, being the subject of research of various disciplines – onomastics, syntax and text linguistics. In addition, the names of publications are in the focus of attention of specialists in the field of media design and marketing communication (more specifically – naming). The functional approach to the object under study allows us to emphasize a specific goal setting of the identification / individualization of the media market object and to focus on three variants of the indicated names: a) as a structural element (subtext) of the integral complex sign, which is the aggregate text of the publication – the collective and periodic intellectual product functioning in a market economy; the name represents the core element of the header / title complex – as a rule, it has a polycode character, which is manifested also metagraphemically (through the headset, font size, font color), and illustratively (with the help of drawings, emblems, awards); b) as an independent element (primitive text) of marketing discourse (on city and office signboards and indexes) and c) as a nominative unit in works of various styles and genres on the functioning of print media (in subscription catalogs, in consumer dialogues at newspaper kiosks, in the news, analytics, etc.). The proposed communicative-functional approach to the study of the names of periodicals helps to apply the integrative models to its description, which in turn makes possible the most complete representation of the various semiotic methods of reflecting the pragmatic attitudes of publishers in itDownloads
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Merriam’s guide to naming. A practical guide to business naming. ByLisaDowneyMerriam. - 2-ndedition. – Red Toad Press, 2013. 35 p.
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Hintikka Y. Logic, language-games and information. Kantian thems in the philosophy oflogic. Oxford, 1973, X, 291 p.
Supernanskaya A.V. The general theory of the proper name. Moscow: Nauka, 1973. 368 c.
Podolskaya N.V. Dictionary of Russian onomastic terminology / otv. ed. A.V.Supernanskaya. Ed. 2 nd, revised. and additional. Moscow: Nauka, 1988. 192 pp.
Matveev, A.K. The Apology of the Name / Questions of Onomastics. 2004. № 1. P. 7-13.
Golomidova M.V., Myasnikova V.A. The image of the addressee in the titles of periodicals // Onomastics. 2014. No. 2 (17). Pp. 112-119.
Ufimtseva A.A. Lexical nomination (primary neutral) // Language nomination (types of titles) / Otv. Ed. B. A. Serebrennikov, A. A. Ufimtseva. M .: Nauka, 1977. Pp. 5-85.
Sakharny L.V. Texts-primitives and patterns of their generation // Human factor in language: language and the generation of speech. Moscow: Nauka, 1991. P. 221-237.
9. Konkov V.I. Actual media: the principles of study // Uchenye zapiski Novgorodskogo gosudarstvennogo universiteta im. Yaroslava Mudrogo. 2015. №2. S.1-5.
Lazareva, E. Headline Text Complex - A Means of Organizing and Optimizing Perception, Izvestiya Ural State University. 2006. № 40. P. 158-166.
Mardieva L. Pre-existing visual images and phenomena: а linguistic approach //3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016, 24-31 August, 2016, Book 1 Vol. 3, 765-772 pp.
Berger, A.A. (2015). Ads, Fads & Consumeer Culture. New-York. Rowman & Littlefield, Lanham. 31 p.
Multimodal analysis (2009). The Handbook of Business Discourse, pp. 155-165.
Noah A. Smith and Jason Eisner. 2005. Guiding unsupervised grammar induction using contrastive estimation. In International Joint Conference on Artificial Intelligence (IJCAI) Workshop on Grammatical Inference Applications, Edinburgh, July.
D.Elliott and F.Keller. Image description using visual dependency representations. In Proceedings of the Conference on Empirical Methods in Natural Language Processing, pages 1292--1302, Seattle, WA, 2013.
Merriam’s guide to naming. A practical guide to business naming. ByLisaDowneyMerriam. - 2-ndedition. – Red Toad Press, 2013. 35 p.
David A. Smith, Jason Eisner, Parser adaptation and projection with quasi-synchronous grammar features, Proceedings of the 2009 Conference on Empirical Methods in Natural Language Processing: Volume 2, August 06-07, 2009, Singapore
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Publicado
2019-10-28
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MUHAMETZYANOVA, L. R. .; MARDIEVA, L. A. .; KARA-MURZA, E. S. . NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH. Gênero & Direito, [S. l.], v. 8, n. 5, 2019. DOI: 10.22478/ufpb.2179-7137.2019v8n5.48661. Disponível em: https://periodicos.ufpb.br/ojs/index.php/ged/article/view/48661. Acesso em: 26 dez. 2024.
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