EXPLAINING THE IMPLEMENTATION MODEL OF GREEN TECHNOLOGY IN IRANIAN AUTOMOBILE INDUSTRY

Resumo

Today, the automobile industry plays a critical role in enhancing the transportation level in societies and has become an integral part of human life. Given its direct and indirect interaction with environment in all sectors of production cycle from exploiting the natural resources to manufacturing, production, consumption, and from post-consumption to disposing its wastes, this industry is considered among the major sources of environmental pollution. One of the ways to protect the environment is to institutionalize the use of green technologies in automobile industry, an industry which plays a significant role in this pollution. On the other hand, using green technologies involves the necessary infrastructure in various dimensions which is always facing multiple challenges. The necessary condition to exploit the green technologies is identifying its effective and deterrent challenges which is the focus of this discussion and has been analyzed in two principle phases. In the Phase I, the main framework of the research is formed based on identifying the challenge dimensions, factors and effective indexes according to the presented conceptual model. In the Phase II, given the qualitative nature of research, the Delphi consensus technique is applied. Regarding the consensus obtained by the experts in the first and Phase IIs of Delphi technique, the research process reached its final consensus, thus making it unnecessary to enter into the Phase III. Finally, ten environmental and internal challenging factors along with 25 indexes from their subsets were confirmed by the experts, which was used as the basis for the inference and explanation of green technology implementation in the automobile industry.