Advertising as an Influencing Factor in Children Behavior

Authors

  • MÁRCIA CANÇADO FIGUEIREDO
  • VANESSA CONSTANT BARRETO
  • FRANCINE BRUGNERA

Abstract

SUMMARY Objective: To analyse the negative and/or positive influences of TV commercials on general habits, and on habits of oral hygiene. Material and Methods: Related aspects were verified, including: oral hygiene, dietetic habits and child or adult focus. For this study six TV channels were selected: Rede Globo, SBT, TVE, Cartoon, Discovery Kids and Fox Kids, and analysed during five working days, between 8:00 a.m. and 12:00 p.m. and between 2:00 p.m. and 6:00 p.m., and later the data were recorded on specific forms, observing the beginning and duration of each event. Results: By observing the obtained data, it was concluded that the substances which produce cavities are mentioned three times more frequently than the entries concerning oral and/or general health. Conclusion: The approach to education about food intake on the part of children is constantly motivated in relation to the consumption of food which causes tooth decay and cavities. DESCRIPTORS Television. Oral health. Children.

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Published

2009-06-18

How to Cite

FIGUEIREDO, M. C., BARRETO, V. C., & BRUGNERA, F. (2009). Advertising as an Influencing Factor in Children Behavior. Revista Brasileira De Ciências Da Saúde, 11(1), 63–68. Retrieved from https://periodicos.ufpb.br/ojs/index.php/rbcs/article/view/3354

Issue

Vol. 11 No. 1 (2007)

Section

New Section Title Here

License

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