Notas do caso para ensino: Despatologiza

Authors

  • Diana Lúcia Teixeira de Carvalho

Abstract

Notas de ensino do caso: Despatologiza.

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References

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ANDREASEN, A. R.; KOTLER, P. Strategic Marketing for Non-Profit Organizations. Prentice Hall: 2007. BAKER, S. M.l; GENTRY, J. W.; RITTENBURG, T. L. Building understanding of the domain of consumer vulnerability. Journal of Macromarketing, v. 25, n. 2, p. 128-139, 2005.

COSTA, F. J. Marketing e sociedade. João Pessoa: Editora UFPB, 2015. HUNT, Shelby D.; VITELL, Scott J. The general theory of marketing ethics: A revision and three ques-tions. Journal of Macromarketing, v. 26, n. 2, p. 143-153, 2006.

LAYTON, R. A. Marketing Systems: a core macromarketing concept. Journal of Macromarketing, v. 27, n. 3, p. 227-242, 2007.

ROTHSCHILD, Michael L. Carrots, sticks, and promises: A conceptual framework for the management of public health and social issue behaviors. The Journal of Marketing, p. 24-37, 1999.

WILKIE, W. L.; MOORE, E. S. Marketing's contributions to society. Journal of Marketing, v. 63 (Special Issue), p. 198-216,

Published

2016-05-29

Issue

Section

Recursos educacionais