THE MEDIA AND ITS RELATIONSHIP WITH THE FORMATION OF OPINIONS ON HEALTH SYSTEM SINGLE

Abstract

Goal: To investigate the relationship of the media in forming opinions on the Unified Health System (SUS), identifying whether the information passed by the media to the population contribute to the formation of negative or positive opinions about this system. Methodology: This is a quantitative study, carried out in two basic health units with 100 members, chosen from accidental non-probabilistic way, being used for data collection an interview questionnaire of own elaboration with objective questions related to sample design, the proposed theme. Results: 91.1% of respondents considered that the media contribute to the formation of opinions about the SUS; 88.9% associate the reports conveyed to a reality that is seen as national and more than half of people (58.9%) believe that the media tends to direct the society so that it stands in doubt regarding the quality of the SUS. Conclusion: the media is observed has the power to shape with their stories, the viewers view on certain subjects, extending this influence to all classes and socioeconomic levels. Regarding the SUS, the images passed by communicative means incite frequent pessimistic criticism and that, however, compromises the effectiveness of the system as a sphere of social participation. Descriptors: Communications Media. Public Opinion. Unified Health System.