NOVA NORMALIDADE E A MUDANÇA SOCIAL: Uma breve análise dos materiais comunicacionais da OMS e OPS sobre o novo coronavírus

Abstract

The emergence of the global crisis of the new coronavirus has affected several areas of life in society, such as health and the economy. Since then, it has become frequent the attempt to formulate what would be a "New Normality". The advancement of the use of social media as a means of information brought with it the challenge of monitoring and responding quickly to the false contents disseminated in these channels. The theoretical perspective of Social Marketing may indicate important paths that lead us to understand how communication content can voluntarily change individual behaviors and help establish a new normality post-COVID-19. In this way, this work proposes to analyze WHO and OPS campaigns for the creation of a New Post-COVID-19 Normality in light of the theoretical perspective of Social Marketing.