O PROJETO ENUNCIATIVO DA PÁGINA INSTITUCIONAL DE UMA IGREJA INCLUSIVA

Abstract

In this paper we present the analysis of the enunciative project of the institutional page of the Contemporary Christian Church (ICC), which is part of the religious field known as "inclusive churches". These entities in general propose not to condemn non-hegemonic sexualities and to welcome them and have been attracting the attention of Brazilian researchers due to the significant increase of the number of believers and congregations. It interested us, therefore, to think about the ways these institutions act in cyberspace, performing their work of dissemination and attracting new supporters by means of a discursive genre that organizes this enunciative project. For doing this, we have recourse to the theoretical assumptions developed by the Bakhtin Circle and some of its scholars. Our analysis was based on a proposal by Sobral (2009), in dialogue with Brait (cf., e.g., BRAIT, 2006) and consists of integrated operations of description, analysis and interpretation of the object of study. The results showed that the institution, which uses an interlacing strategy integrating religious discourse and business discourse, although presenting itself as a new religious space for those who feel excluded from traditional churches, also promotes a restriction of its intended audience.