MODERNITY AND TRADITION IN THE PROMOTIAN PROGRAM FOR CULTURALLY TRADITIONAL CRAFTSMANSHIP (PROMOART):

juxtapositions between cultural and social policies on their relation with market

Authors

  • Diana Dianovsky PPGAS/UnB; IPHAN

Abstract

This article aims to analyze the state process of construction of the Promotion Program for Culturally Traditional Craftsmanship (PROMOART) developed by the National Center for Folklore and Popular Culture (CNFCP) in order to understand the managers’ point of view on its limits and possibilities. To do so, I analyzed the activity reports of three agreements, the program evaluation report, work plans, the memories of the 2011 and 2013 seminars, my own notes from the 2013 seminar, institutional publications, websites; and I also did an interview with two CNFCP public servants. Based on these ethnographic elements and inspired by economic anthropology and anthropology institutions and of power relations and practices, I sought to explore the mutual construction and transformation of the concepts of modernity and tradition apprehended from the specific experience of a public policy for culture aimed to promote culturally traditional craftsmanship.

KEYWORDS: Craftsmanship. Public Policy. Modernity. Ethnography of Institutions.

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Published

2022-07-04