Television audiovisuals and digital social networks:

convergence for new possibilities

Abstract

This study aims to examine, under the context of media convergence, the process of interaction that makes viewers eager to discuss what they are seeing on television, look for the social network -especially the microblog Twitter -to divide simultaneously with other users their opinions and perceptions about what they are watching. This process establishes, in some way, a new way of watching television, where viewers, hitherto a taxable person, shall be a great asset agent and transformer. The same sets aside apathy, simply recline on the sofa chair, becoming an important piece in the game of media communication. At the end of this study, it is noticed that, increasingly, there will be a bottleneck in the convergent relationship between TV and social networks because the current viewer watching your favorite programs with the phone and/or tablet in hand. As a result, Twitter acts as the new television remote control. It remains for us to analyze and understand this phenomenon. Connected and convergent.