THE “NEW” BRAZILIAN FOREIGN POLICY HAS BECOME “INSTAGRAMER”

Análise do Instagram oficial do Ministério das Relações Exteriores do Brasil e seu público

Abstract

Giving the so called new agenda for foreign policy proposed by Ernesto Araújo, according to Miriam Saraiva (2019), this work intends to qualitatively analyse the official channel of Itamaraty (ministry of the foreign affairs of Brazil) on Instagram ¨@itamaratygovbr¨, at the beginning of Bolsonaro’s presidential term, and to diagnose how the content of the posts is quantitatively reverberated among the audience of this platform, in order to try to measure a likely approach of Itamaraty towards citizens according to the new agenda. The method proposed by Laurence Bardin has been used, through a qualitative data survey; followed by a categorization-indexing of publications articulated in main topics and in adjacent sub-topics. Subsequently, there is a detailed discussion of the obtained results. The analysis allows us to conclude as Blumler and Kavanagh (1999) argue, that the social network contributed as a tool of official informations, concerning the repatriation initiatives supported by the ministry during the Covid-19, which has been the most posted topic and which gathered the biggest number of comments. Another notable topic was the crisis in Venezuela. On the engagement with the audience it is possible to observe that ministerial subjects, such as Bolsonaro’s and the minister’s inauguration, have brought great commotion among the users.