Cultural interface, rhetorical practices and production of knowledge

Abstract

This paper seeks to explore the key features of what Lev Manovich indicates as being rhetoric based on spatial relationships, built by digital cultural interface, and the production mode of knowledge linked to it. In order to develop this point of view, a counterpoint is established between the persuasive exercise potentiated by verbal written features, and the one arising from the hyperlink relationships, upon which a more plastic rhetoric practice, as well as a less conclusive and more hypothetical knowledge is built.