Digital Information and Communication Technologies and their contemporary dynamics in the social and public relations context

Abstract

This work sought to investigate how the inherent use of Digital Information and Communication Technologies (DICT) that are subsidized by digital images have considerably impacted organizations, communication processes, and the fields of public relations, as well as shaping contemporary society in political, social, and economic spheres. The research is qualitative in nature and was based on a bibliographic survey of the theoretical assumptions of Benjamin (1994), Santaella (2007), Castells (2000, 2003, 2005), Kunsch (1997, 2003, 2009), FIOCRUZ (2010), Latour (1994, 2012), Bruno (2018), Silva (2022) and Zuboff (2019). Thus, through theoretical discussion, the approach sought to propose reflections on the dynamics and impacts that DICT have caused on the contemporary socio-technical context, with the field of public relations at its core. In this sense, it was possible to understand how such dynamics have impacted communication processes, Public Relations, and their activities, enhanced by using DICT in organizational environments, which offers theoretical-methodological strategies for public relations professionals to deal with these new contemporary narratives.