Health information published on mass media and on Brazilian health journals: an infometric and bibliometric study

Resumo

This work, based on a review of the literature on scientific communication, mass communication, the interaction between the two types of communication and their influence on society, has as goal to find out if the health information published on the mass medias is consistent with the research published on the Brazilian health journals. In order to do that, a bibliometric analysis of the most relevant topics being discussed on the Brazilian journals indexed in the Web of Science database was done, as well as an infometric analysis of the health information published on the mass medias focused on the propagation of scientific information, specifically on the magazines Ciência Hoje, Galileu and Superinteressante, from January of 2010 to December of 2012. The data collected shows that the more relevant topics discussed on the journals have their focus on analytical, therapeutic and diagnostic techniques, while the most popular topic on the mass medias is cancer, followed by other topics that appeal to the emotional side of their readers. The data has also shown that 42% of the most popular topics published in the scientific community are also published on the mass media publications, and that 56% of the topics published by the mass medias are not amongst the most relevant topics in the scientific journals. In conclusion, even though some of the topics published on scientific journals are also published on the mass media publications, that does not happen according to the same trends.