Implementation and implications of policy action to strengthen women entrepreneurship

Abstract

Globalization has driven the insertion of women into entrepreneurial activities as a strategic means to distance themselves from situations of poverty. This study aims to understand aspects and processes of political action to encourage women entrepreneurship involved in the organization of the Women Entrepreneurship Fair in the city of Porto Velho-RO. The event aims to help women improve their small businesses, through training and other opportunities. The article dialogues with the importance of encouraging other women entrepreneurs through public policy actions and the need for these actions to be more holistic. To this end, non-participant observation of the implementation process of the policy action, which took place before the Covid-19 pandemic, was conducted. Later, after the first three months of the pandemic, an ex-post analysis was conducted through a questionnaire applied to the participants of the event to capture their perceptions about their participation and experiences with the policy action. After the observation and analysis of the results, it was identified that the actions allow to add knowledge to the participants and expand female empowerment, even amidst the difficulties of partnerships, limited resources, and structural difficulties of the proponents of the action.