Significados do Consumo de Tatuagens por Diferentes Profissões

Authors

DOI:

https://doi.org/10.22478/ufpb.2238-104X.2021v11n1.54364

Abstract

Purpose: To understand the consumption of the tattooing the body for different professional subgroups in the areas of Physical, Human and Health. Methodology/Approach: a descriptive qualitative research was carried out, using the technique of semi-structured interviews with 25 professionals in training from 11 different courses. To triangulate the data, semi-structured interviews were carried out with 5 Human Resources professionals responsible for the Recruitment activity.

Results: recruiters from more traditional areas such as Health, Law and Education are afraid to hire tattooed professionals, especially those who will have a direct service to the public. Professionals in training recognize this fact and expressed fear of the difficulty of hiring due to tattoos. However, professionals in training use strategies to avoid suffering such reproofs or social exclusions, especially in job and internship interviews. Academic Contributions: identification of prejudice regarding the use of tattoos, which still exists even in the second decade of the 21st century, confirms the findings of previous research on the subject, demonstrating that although this consumption has become more common (greater number of people and greater diversity of profiles are consumers of tattoos today), this consumption retains an image of rebellion and insubordination. Practical Contributions: provides data to professionals in training, so that they intend to work in more conservative professions, so that they postpone the consumption of tattoos in very visible place at the beginning of their careers. For recruitment professionals, the findings indicate that controversial tattoos represent more records of overcoming those who consume them than of rebellion. The overcoming characteristic indicates people who are, to a certain extent, more resilient and emotionally mature, which can serve as a reference for job vacancies that demand this characteristic from the employee.

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Author Biographies

Weber Henrique Radael, Universidade Estadual de Maringá

Mestre em Administração pela Universidade Estadual de Maringá.

Doutorando em Administração pela Universidade Federal do Paraná

Flavia Mayara Segate, Universidade Estadual de Maringá

Mestre em Administração pela Universidade Estadual de Maringá.

Olga Maria Coutinho Pepece, Universidade Estadual de Maringá

Dra. em Administração pela Universidade Federal do Paraná - UFPR, com tese defendida na área de concentração de Comportamento do Consumidor. Mestre em Administração pela Universidade Federal do Paraná - UFPR, com dissertação defendida na área de concentração de Comportamento do Consumidor. Professora do Departamento de Administração - DAD na Universidade Estadual de Maringá.

Melissa Braga Nienkoetter, Universidade Estadual de Maringá

Graduanda em Administração pela Universidade Estadual de Maringá. Bolsista de Iniciação científica - PIBIC.

Published

2020-11-29

How to Cite

Radael, W. H. ., Segate, F. M., Pepece, O. M. C., & Braga Nienkoetter, M. (2020). Significados do Consumo de Tatuagens por Diferentes Profissões. Theory and Practice in Administration - TPA, 11(1), 152–164. https://doi.org/10.22478/ufpb.2238-104X.2021v11n1.54364

Issue

Section

Artigos de Pesquisa (Research Papers)