THE LIBRARIAN AND THE PERSONAL MARKETING IN THE LIBRARY OF UNIPÊ: instrument of professional promotion in the job market

Abstract

The personal marketing is winning space in the Librarianship area and in the professional librarians' performance, contributing to the personal and professional growth in the job market. Thus, it is questioned how the librarian has been using the personal marketing to promote their career and which are the strategies that strengthens their acting in the competitive job world. It is aimed at to analyze the use of personal marketing for the active librarian in UNIPÊ, acknowledging it as instrument of professional promotion. By methodic means, the adopted the questionnaire for the data collection has as focus the professionals of the library of UNIPÊ, being four librarians and one manager. As a result, its obtained the librarians' profile whose academic graduation took place at UFPB, with specialists and masters. Regarding the personal marketing it is noticed, in the librarians' opinion the use of auto-promotion strategies, in other words, the personal marketing and that they try to satisfy the users' needs and to invest in their professional and personal formation for them to stay at the market. The strategies more used are of contact with the area professionals, the users' satisfaction promotion, communication and construction of net relationships. It concludes that there are satisfactory actions as for the product, ground and promotion and dissatisfaction as for the price. The personal marketing use for the efficiency in those elements will make possible instruments to the librarians for their entrance and permanence in the job market and, as consequence the professional and the professions valorization. However, it should emerge of a planned action and a plan of personal marketing.