De pai para filho: o consumo conspícuo no ato de presentear

Authors

DOI:

https://doi.org/10.22478/ufpb.2525-3867.2020v5n1.52295

Abstract

The objective of this study was, through the speeches of parents of children up to 12 years of age, to understand how conspicuous consumption behavior is transmitted to their children. Here, consumption is seen as a form of cultural learning represented by the act of gifting happened from parents to children and their symbologies, because for this research it is in this context that that transmission is analyzed. 19 fathers and mothers were interviewed during the months of August and November 2019, and the results point to the act of giving as an educational aspect, of happiness and well-being and, also, as a parental compensatory form where children are given opportunities that parents didn't have in childhood.

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Author Biographies

Nelsio Rodrigues de Abreu, Universidade Federal da Paraíba

Professor Associado I da Universidade Federal da Paraíba

Monalisa da Costa Serafim, Universidade Federal da Paraíba

Doutorado em Andamento na UFPB

Gabriel Freitas Gonçalves, Universidade Federal da Paraíba

Mestre em Administração pela UFPB

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Published

2020-07-02

Issue

Vol. 5 No. 1 (2020): Métodos e Pesquisa em Administração

Section

Pesquisas científicas

License

O(s) autor(es) devem autorizar a publicação de seu trabalho na MEPAD, e conceder, a partir da data da publicação do trabalho, a transferência de direitos de reprodução do trabalho para a revista, a qual passará a decidir sobre a sua divulgação em qualquer meio. Deve(m) renunciar a qualquer direito material e pecuniário relativos à publicação de meu trabalho na MEPAD