ANÁLISE CRÍTICA DO DISCURSO MULTIMODAL DE REPRESENTAÇÕES DA MULHER NA MÚSICA POP: UM ESTUDO DE CASO SOBRE A IMAGEM DINÂMICA

Abstract

This paper, whose object of analysis is the music video Mrs. Potato Head, by Melanie Martinez, aims to discuss the representation of women constructed through the multimodal text in view of their ideological marks and its implicated power relations. For that, studies in Multimodality and Critical Discourse Analysis are used, based on concepts and categories of grammar of visual design by Kress and van Leeuwen (2006), as well as the tridimensional model by Fairclough (1995). Results show that the representations of the women in the multimodal text are marked by the actions and discourse of two main agents: the male figure and the media, based on the influence of the hegemonic views of beauty and the asymmetrical power relations between men and women.