O COMPLIANCE JURÍDICO COMO INSTRUMENTO DE COMBATE AO GREENWASHING

UMA ANÁLISE DA NARRATIVA DE SUSTENTABILIDADE DA BRASKEM DIANTE DO DESASTRE SOCIOAMBIENTAL EM MACEIÓ

Abstract

Greenwashing is a strategy used by many companies to label the products or services they offer as ecologically sustainable. However, the reality is proving that this propaganda is usually confined to labels. One of the most notorious examples of this practice is the case of the Braskem mining company, which has been responsible for exploiting rock salt in Maceió for years, resulting in a process of soil subsidence and the appearance of cracks that jeopardize life in the region. This company associates its image with a narrative of social and sustainable responsibility, but in practice it was responsible for one of the greatest tragedies in Brazilian history. This socio-environmental crisis will be explored in the light of legal compliance, taking into account that the concern to be compliant should not only be on paper or in advertising, but above all in action. In this sense, the aim is to understand the causal link between the false hope caused by the company's greenwashing and the reality of mining. And it is by looking at the perspectives and challenges involving environmental compliance that we seek to envision a scenario in which the corporate environment can not only effectively respect environmental legislation, but also take advantage of compliance as a tool against greenwashing.