Consumption in postmodernity:

the relations of identity and communication at the Parintins Festival

Abstract

To understand identity in postmodernity demands the deep analysis, comprehensive and constantly changing of structural issues. The social practice becomes a key to understand how subjects interact and affirm their identity worldwide aspect. Among the possibilities of this practice, communication isa field of multiple ranges and where identities can beconstructed. Finally, this article proposes a theoretical observation about communication, consumption and identity in Parintins Festival.