Reception of mediated narratives and consumption of symbolic goods

Abstract

This paper is intended to propose on the equivalence between the consumption of symbolic goods and reception of mediated narratives -through the hermeneutic methodology, ie, interpreting different speeches on the subject. From this perspective, addresses the current lack of distinction between symbolic goods and material goods, the trend of the consumer marketing group and the phenomenon of transmediação that loyalty consumers and make them co-producers of goods (whether material or symbolic). And finely, application of the theory of the three media (PROSS, 1997) and new types of media reception of the symbolic goods to the universe of consumer.