INFORMATION MARKETING: between promotion and integrated marketing communication

Authors

  • Sueli Angelica Amaral

Keywords:

Marketing da informação, Promoção da informação, Comunicação da informação, Comunicação de marketing, Comunicação integrada de marketing

Abstract

It highlights the importance of studies and researches about information marketing by Information Science professionals although they resist adopting marketing as a philosophical and conceptual approach of information and knowledge management process. It shows information promotion and communication in organizations through marketing evolution and the conceptions of promotion, marketing communication and integrated marketing communication. It discusses the use of marketing terminology by Information Science professionals and it suggests information marketing adoption to enhance information units and their professionals’ performance in order to contribute for society evolution.

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Published

2008-01-22

How to Cite

Amaral, S. A. (2008). INFORMATION MARKETING: between promotion and integrated marketing communication. Informação &Amp; Sociedade, 18(1). Retrieved from https://periodicos.ufpb.br/ojs/index.php/ies/article/view/1636

Issue

Section

Artigos de Revisão