Facets of user experience applied to cookie banners

Abstract

One of the tools used to collect data, including personal data, from users of electronic sites are the so-called cookies, whose purpose is (or should be) presented to users through cookie banners. The lack of effective transparency on the part of website owners prevents users from having clear, precise and easily accessible information about the treatment operations carried out with the data collected through cookies, generating informational asymmetry, an object of study in Information Science. User experience techniques, such as Morville's user experience facets, should be applied, aiming at reducing information asymmetry. The present work seeks to demonstrate how the facets of user experience, advocated by Morville (2004), can be applied in the construction of cookie banners. In addition, the present work also investigated the level of adherence to the user experience facets of Morville, by the 10 (ten) most accessed electronic sites in Brazil, in 2022. For this purpose, the present research used a qualitative analysis of bibliographic character, as well as looking for the most accessed electronic sites in Brazil, evaluating: i. the presence of cookie banners; ii. the level of adherence of the user experience facets to full, partial, and zero. Of the 10 (ten) sites evaluated, 3 (three) have cookie banners, and 1 (one) has a first and second level banner, demonstrating the need to apply cookie banners on electronic sites.