Notes on institutional visibility:

strategies for appropriation of digital social media in hypermedia journalistic products

Abstract

This article is part of a longer-term research that aims to discuss the issue of institutional visibility, from the analysis of strategies of appropriation of digital social media in journalism through hypermedia products. The text is organized into three parts: the first contextualizes the journalistic production in the mediated society and brings the issue of visibility as a result of strategies undertaken by the institutions and their audiences;the second deals with the appropriation of digital social media in journalism in this context and the use of production hypermedia formats as innovative orms of storytelling on the web; the third is held an approximation of the concepts from an empiricalexample of a hypermedia product produced by The New York Times in which there is ownership of Facebook social media.