Facebook Event as a platform to promote engagement in social movements

Theory of performativity applied to social networks

Authors

DOI:

https://doi.org/10.22478/ufpb.1983-5930.2020v13n1.51507

Abstract

This paper reflects on the application of the Theory of Performativity in complex communication processes as those emerged from the Social Networks. Austin’s (1975) theory of Speech Acts and the concept of Performativity stated by Butler (1997) are recovered to find mechanisms of analysis in utterances that are intrinsic to websites tools. In parallel, the Latour Actor-Network Theory (2017) is also used. As a research result we came to the conclusion that the use of Facebook Event tool implies in performativity, once that by pressing the “Going” and “Interested” buttons the user express different meanings. To put it succinctly, performativity allows the production of effects through language (speech acts) on digital Social Networks.

Keywords: Facebook Events. Performativity. Speech Acts.

Downloads

Download data is not yet available.

Author Biographies

Carolina Figueiredo, UFPE

Doutora em Comunicação Social pela Universidade Federal de Pernambuco (UFPE) e docente no Departamento de Comunicação Social na mesma instituição.

Caio Santos, University of London

Doutorando em Humanidades Digitais na School of Advanced Study da Universidade de Londres (Early Stage Researcher – ESR).

Downloads

Published

2020-09-30

How to Cite

FIGUEIREDO, C.; SANTOS, C. Facebook Event as a platform to promote engagement in social movements : Theory of performativity applied to social networks . Culturas Midiáticas, [S. l.], v. 13, n. 1, p. 54–69, 2020. DOI: 10.22478/ufpb.1983-5930.2020v13n1.51507. Disponível em: https://periodicos.ufpb.br/ojs2/index.php/cm/article/view/51507. Acesso em: 1 jul. 2024.

Issue

Vol. 13 No. 1 (2020)

Section

Articles - Media and Society

License

A submissão de originais para Revista Culturas Midiáticas implica na transferência, pelos autores (as), dos direitos de publicação impressa e digital. Os direitos autorais para os artigos publicados são do autor (a), com direitos da Revista Culturas Midiáticas sobre a primeira publicação. Em virtude de sermos um periódico de acesso aberto, permite-se o uso gratuito dos artigos em aplicações educacionais, científicas, não comerciais, desde que citada a fonte (por favor, veja a Licença Creative Commons no rodapé desta página).