Facebook Event as a platform to promote engagement in social movements

Theory of performativity applied to social networks

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DOI:

https://doi.org/10.22478/ufpb.1983-5930.2020v13n1.51507

Abstract

This paper reflects on the application of the Theory of Performativity in complex communication processes as those emerged from the Social Networks. Austin’s (1975) theory of Speech Acts and the concept of Performativity stated by Butler (1997) are recovered to find mechanisms of analysis in utterances that are intrinsic to websites tools. In parallel, the Latour Actor-Network Theory (2017) is also used. As a research result we came to the conclusion that the use of Facebook Event tool implies in performativity, once that by pressing the “Going” and “Interested” buttons the user express different meanings. To put it succinctly, performativity allows the production of effects through language (speech acts) on digital Social Networks.

Keywords: Facebook Events. Performativity. Speech Acts.

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Author Biographies

Carolina Figueiredo, UFPE

Doutora em Comunicação Social pela Universidade Federal de Pernambuco (UFPE) e docente no Departamento de Comunicação Social na mesma instituição.

Caio Santos, University of London

Doutorando em Humanidades Digitais na School of Advanced Study da Universidade de Londres (Early Stage Researcher – ESR).

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Published

2020-09-30

How to Cite

FIGUEIREDO, C.; SANTOS, C. Facebook Event as a platform to promote engagement in social movements : Theory of performativity applied to social networks . Culturas Midiáticas, [S. l.], v. 13, n. 1, p. 54–69, 2020. DOI: 10.22478/ufpb.1983-5930.2020v13n1.51507. Disponível em: https://periodicos.ufpb.br/ojs2/index.php/cm/article/view/51507. Acesso em: 22 nov. 2024.

Issue

Vol. 13 No. 1 (2020)

Section

Articles - Media and Society

License

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