"Don’t call me son" and the imagistic narrative front of the Brazilian traditional family

Abstract

“Don’t call me son” (2016), by Anna Muylaert, won a controversial disclosure in social networks – covered journalistically in the media – after presented four versions of its official poster: two originals and two “specially for the Brazilian traditional family”, verbatim. Because it is a contemporary work, inspired by a fact that marks the national journalism (the case of Pedrinho, 2002), the dialogism between disclosure and conservatism relationship that runs Brazilian society is the focus of questioning. Through the stylistic, iconographic and iconological analysis of the imagistic narrative and starting from Boris Kossoy, Peter Burke and David Bordwell, we investigated how the construction of the posters can interfere visually in the messages communicated.