A religião e a religiosidade e seus impactos no comportamento ético do consumidor

Authors

  • Thaïs Matos Barbosa Federal University of Paraíba

DOI:

https://doi.org/10.22478/ufpb.1982-6605.2022v19n1.62973

Abstract

This paper aimed to analyse how religion and religiosity configure themselves within the ethical consumer behavior. To obtain this information, it was adopted as a methodological procedure a quantitative approach, by applying a structured questionnaire with people from João Pessoa, Paraíba, in order to verify this behavior, as well as their perception of illegality of the action. The questionnaires were organized in two levels: in the first, questions about religious aspects; and the second moment, questions of ethical and moral character. The sample for this study was 194 respondents, distributed across questionnaires in person and over the Internet. From the collection of these data it was-performed descriptive statistical analysis through the extraction of mean and standard deviation of each individual variable and aggregate variable and, in the end, the factor analysis of the data generated whose conclusion was that, despite the ethical discourse of consumption permeate the collective imagination, there is a considerable discrepancy between ethical discourse and practice as related to consumption practices in Brazil.

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Published

2023-09-28

How to Cite

MATOS BARBOSA, Thaïs. A religião e a religiosidade e seus impactos no comportamento ético do consumidor. Religare, [S. l.], v. 19, n. 2, p. 233–258, 2023. DOI: 10.22478/ufpb.1982-6605.2022v19n1.62973. Disponível em: https://periodicos.ufpb.br/index.php/religare/article/view/62973. Acesso em: 27 jun. 2026.

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Section

Artigos Nacionais