Explorando o processo criativo colaborativo
Uma revisão sistemática da literatura
DOI:
https://doi.org/10.22478/ufpb.2238-104X.2025v15n2.74122Palavras-chave:
Criatividade, Colaboração, Revisão sistemáticaResumo
Objetivo: Essa pesquisa tem como objetivo apresentar uma visão geral sobre os estudos que tratam do uso de iniciativas de criatividade colaborativa que contribuem para o desenvolvimento de novos produtos e serviços. Metodologia: O artigo é desenvolvido a partir de uma revisão sistemática da literatura identificada na Web of Science, Scopus, Science Direct, ACM Digital Library, IEEE Explore e Springer Link, no idioma inglês, respeitando o período completo apresentado por cada base. Investigamos uma amostra de 25 estudos primários. Principais resultados: O estudo organiza a literatura dispersa sobre o uso de iniciativas de criatividade colaborativa no desenvolvimento de novos produtos e serviços; fornece um consolidado dos principais fatores relacionados ao processo criativo colaborativo; apresenta lacunas e insights para pesquisas futuras que poderão auxiliar pesquisadores e interessados na temática. Contribuições acadêmicas: As características do processo criativo colaborativo são: ambiente dinâmico e complexo, presença de relações interpessoais, mediação por ferramentas, influência ambiental, necessidade de segurança psicológica e autonomia. As dificuldades incluem: necessidade de coordenação, conflitos culturais e de interesse, relações desiguais de poder, formalidade excessiva, oportunismo, falta de tempo, liberdade e segurança psicológica. As vantagens são: aumento na qualidade e quantidade de ideias, vantagem competitiva, inovação em produtos, processos e serviços, desenvolvimento de competências em equipe, abertura ao divergente e aproveitamento do potencial criativo. Contribuições práticas: O estudo apoia gestores na criação de ambientes que favoreçam a criatividade colaborativa e na superação de barreiras que dificultam a inovação em equipes multidisciplinares.
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