Digital information dissemination
design of measurement indicators
Keywords:
Digitization, indicators, information dissemination, websitesAbstract
In December 2022, the European Parliament and the Council of the EU adopted the Decision establishing the Strategic Agenda for the Digital Decade 2030, which sets out a series of objectives and targets that will guide Europe's digital transformation. Among these objectives is the digital transformation of enterprises. In Spain, the Government is launching the "Digital Spain 2026" Plan, aimed at promoting synergies between the digital and ecological transitions, in order to reach the whole of society and reconcile the new opportunities offered by the digital world. For all these reasons, it can be said that digitalisation has become a key factor for the competitiveness of companies, due to the importance of implementing a solid digital strategy to adapt to changes in markets and consumer demands. However, despite its importance, there is no specific measurement instrument to assess this type of behaviour. The aim of this study is to design indicators to measure and compare the digital behaviours that companies offer through their websites. In order to achieve this objective, a content analysis of the digital information on the different parameters that deepen digitisation, available in WOS, is proposed
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