Divulgación de información digital
diseño de indicadores de medición
Palabras clave:
Digitalización, indicadores, divulgación de información, páginas webResumen
En diciembre de 2022, el Parlamento Europeo y el Consejo de la UE adoptaron la Decisión por la que se establece el Programa Estratégico para la Década Digital 2030, donde se fijan una serie de objetivos y metas que guiarán la transformación digital de Europa. Entre estos objetivos se encuentra la transformación digital de las empresas. En España, el Gobierno lanza el Plan “España Digital 2026”, orientado a impulsar sinergias de las transiciones digitales y ecológicas, de manera que llegue a toda la sociedad y concilie las nuevas oportunidades que ofrece el mundo digital. Por todo ello, se puede decir que la digitalización se ha convertido en un factor clave para la competitividad de las empresas, debido a la importancia de implementar una estrategia digital sólida para adaptarse a los cambios en los mercados y las demandas de los consumidores. Sin embargo, a pesar de su importancia, no existe un instrumento de medida específico que evalúe este tipo de comportamientos. El objetivo del presente estudio consiste en el diseño de indicadores que permitan medir y comparar los comportamientos acerca de la información sobre digitalización que las empresas ofrecen a través de sus sitios web. Para lograr este objetivo, se ha planteado un análisis de contenido sobre diferentes parámetros en torno a la digitalización, disponibles en WOS.
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