Corporate reputation

analysis of studies that applied literature systematization methods

Abstract

A corporate reputation is a theme that permeates other issues of management, associated with this, or academic interest that is historically intensified, or that naturally calls for the need to carry out a review of this academic production. In this sense, the literature systematization methods (LSM) emerge as alternatives to recover this production and trace the panorama of the state of art on the subject. This article has the general objective of analyzing the characteristics of scientific production on corporate reputation that employs literature systematization methods. Therefore, quantitative, descriptive and anchored research was carried out in bibliometric, using a sample of 15 articles, published between 2015 and the first quarter of 2024. The data from the sample formats are analyzed to capture the profile of these publications. To demonstrate the information, we summarize the two jobs, the type of systematization used and the adequacy of research into frameworks. Among the main results, it was reported that the investigations were carried out in partnerships, the international collaboration is still low, the work concentrates on a larger volume of citations, it was identified that there is information that is not evident in us, we summarize two articles, we verified that The production is dominated by classical LSM methods and there are also missing information in the remaining sections of the articles, given that there are categories of two frameworks that are not served (or served by a reduced plot).