Digital information dissemination

design of measurement indicators

Authors

  • Triana Arias Abelaira Universidad de Extremadura
  • María Pache Durán Universidad de Extremadura
  • Lázaro Rodríguez Ariza Universidad de Granada

Keywords:

Digitization, indicators, information dissemination, websites

Abstract

In December 2022, the European Parliament and the Council of the EU adopted the Decision establishing the Strategic Agenda for the Digital Decade 2030, which sets out a series of objectives and targets that will guide Europe's digital transformation. Among these objectives is the digital transformation of enterprises. In Spain, the Government is launching the "Digital Spain 2026" Plan, aimed at promoting synergies between the digital and ecological transitions, in order to reach the whole of society and reconcile the new opportunities offered by the digital world. For all these reasons, it can be said that digitalisation has become a key factor for the competitiveness of companies, due to the importance of implementing a solid digital strategy to adapt to changes in markets and consumer demands. However, despite its importance, there is no specific measurement instrument to assess this type of behaviour. The aim of this study is to design indicators to measure and compare the digital behaviours that companies offer through their websites. In order to achieve this objective, a content analysis of the digital information on the different parameters that deepen digitisation, available in WOS, is proposed

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Author Biographies

Triana Arias Abelaira, Universidad de Extremadura

Graduada en Administración y Dirección de Empresas y Graduado en Economía por la Universidad de Extremadura. Máster en Formación del Profesorado por la Universidad Pablo de Olavide. Estoy comenzando mi tesis doctoral y al mismo tiempo soy profesora en la Universidad de Extremadura. He comenzado a investigar la divulgación de información sobre digitalización, para ello lo primero es una herramienta de medición que permita analizar la divulgación de información sobre digitalización de la sempresas del ibex-35. Mi actividad investigadora se limita a una publicación en el European Journal of Family Business,  una aceptación de un artículo que se publicará en la revista EDUCADE y otra aceptación de otr artículo que se publicará en la revista Transinformasao. Además, he realizado algunas participaciones en congresos nacionales e internacionales como AEDEM y ASEPUC.

María Pache Durán, Universidad de Extremadura

Doctora en Economía Financiera y Contabilidad. Profesora Contratada Doctora en la Universidad de Extremadura. Su actividad de investigación incluye la publicación de artículos en revistas con un factor de impacto reconocido, así como la publicación de libros y capítulos de libros. Ha participado en varias conferencias de investigación, tanto nacionales como internacionales, como parte del comité científico u organizador de una de ellas.

Lázaro Rodríguez Ariza, Universidad de Granada

Catedrático de Economía Financiera y Contabilidad en la Universidad de Granada (España). Más de 130 artículos en revistas especializadas. Más de 100 libros y capítulos de libros. Larga experiencia en gestión universitaria. Amplia experiencia profesional en consultoría de empresas y como socio y promotor de diversas sociedades.

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Published

2024-01-31

How to Cite

Arias Abelaira, T., Pache Durán, M. ., & Rodríguez Ariza, L. . (2024). Digital information dissemination: design of measurement indicators. Informação &Amp; Sociedade, 33. Retrieved from https://periodicos.ufpb.br/index.php/ies/article/view/67216

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Relatos de Pesquisa