Antecedents of the intention to reduce food waste

A meta-analytic study

Authors

  • Patrícia de Oliveira Campos Federal University of Pernambuco https://orcid.org/0000-0001-9304-9337
  • Maria Raíza Ferreira de Moura Federal University of Pernambuco
  • Marconi Freitas da Costa Federal University of Pernambuco

DOI:

https://doi.org/10.22478/ufpb.2238-104X.2023v13n1.64152

Abstract

Purpose: In view of the contradictory results found in the extant literature, this study aims to analyse the overall effect of attitude, perceived behavioural control, and subjective norms on the intention to reduce food waste. Method: A meta-analytic study was carried out. 25 empirical articles were examined, with a total of 67 effect sizes and a cumulative sample of 30,960 consumers. Findings: The key findings reveal a consistent positive relationship between attitude, perceived behavioural control, subjective norms, and the intention to reduce food waste. Moreover, the effect size tends to be larger in the relationship between subjective norms and the intention to reduce food waste in samples composed of non-students. Theoretical contributions: This study reveals the general effect of the attitude, perceived behavioural control, and subjective norms on the intention to reduce food waste. The main contribution of this work was to analyse contradictory results from previous research and reveal generalizable global effects of the antecedents of the intention to reduce food waste. Practical contributions: In short, public and private educational institutions, in partnership with state or federal government agencies, could propose workshops and design online educational booklets to encourage food waste reduction. Moreover, advertisements including precise instructions on reducing waste can make the respective tasks more tangible for consumers, making them easier to perform. Marketing practitioners should also delineate strategies to reduce food waste, such as selling ugly food that is still suitable for human consumption and employing influencer marketing. Such strategies should be segmented according to the consumers' profiles. For instance, those more sensitized to environmental causes (e.g., environmental activists) may be more willing to reduce food waste.

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Author Biography

Marconi Freitas da Costa, Federal University of Pernambuco

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from University of Sao Paulo (Brazil). Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Editor-in-Chief of CBR - Consumer Behavior Review. He is a founding member of SCORAI - Sustainable Consumption Research, Action and Initiative in Brazil. Areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption, health and food consumption, and personal finances, using experimental designs and multivariate data analysis.

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Published

2023-04-13

How to Cite

de Oliveira Campos, P., Ferreira de Moura, M. R., & Freitas da Costa, M. (2023). Antecedents of the intention to reduce food waste: A meta-analytic study. Theory and Practice in Administration - TPA, 13(1). https://doi.org/10.22478/ufpb.2238-104X.2023v13n1.64152

Issue

Vol. 13 No. 1 (2023): Jan/Jun - Fluxo contínuo

Section

Artigos de Pesquisa (Research Papers)

License

Autores mantêm, irrestritamente, o copyright e os direitos autorais, e concedem à revista Teoria e Prática em Administração (TPA) o direito à primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution CC BY que permite o compartilhamento da obra com o reconhecimento da autoria e publicação inicial nesta revista.