Digital transformation strategies and editorial business expansion

An experience report

Abstract

Purpose: This technological article reports the administrative intervention in a company in the publishing sector, with the objective of adapting the business model to enable and implement the use of expansion opportunities. Methodology/approach: The project followed methodological procedures typical of interventionist research that guide practical and applied work dedicated to solving problems and taking advantage of opportunities. Main results: The process led to the adaptation of the company's current business model to optimize the exploration of its core business, incorporating innovations in products, processes, and marketing through digital transformation with benefits for business expansion, and increasing the value created for customers. Academic contributions: Considering that the strategy represents the theory that the company adopts on how to obtain competitive advantages, and that theories are based on assumptions and hypotheses about the evolution of competition and how to exploit this evolution, it is estimated that the reported situation does not it not only reconstructed the current theory in the company but is also capable of replication in similar situations, extending the theoretical contribution to other organizations that face similar scenarios, thus expanding academic knowledge. Practical contributions: Learning and developing the capacity for innovation, increasing employees' skills, and using technological resources to offer innovative solutions and customer relationships contribute not only to strengthening the institutional image but also to building competence in exploiting new opportunities for expansion in the market.