Relationship between environmental concern, social value, price sensitivity and second-hand clothing purchase intention

Authors

  • Aline Poliana Costa Torres de Oliveira Universidade Federal de Pernambuco
  • Cristiane Salomé Ribeiro Costa Universidade Federal de Pernambuco
  • Jonatas Ariel Simões Martins Universidade Federal de Pernambuco
  • Frank Junio Mendonça Universidade Federal de Pernambuco

DOI:

https://doi.org/10.22478/ufpb.2238-104X.2023v13n2.66661

Abstract

Purpose: This study aimed to analyze the relationship between environmental concern, social value, price sensitivity and intention to purchase second-hand clothing. Method: A quantitative and descriptive research was carried out, using non-probabilistic sampling with a single cross-section. Data collection took place through an online survey with 253 respondents and the data was analyzed using Structural Equation Modeling. Findings: The main results showed that social value influences environmental concern and purchase intention, but does not present a significant relationship with price sensitivity. Environmental concern neither influence purchase intention nor price sensitivity, and price sensitivity negatively influences purchase intention. Theoretical contributions: This study contributes to other investigations in the field of consumption, by bringing relevant constructs that have been investigated separately, as well as reinforcing the role of price sensitivity as a barrier to the intention to purchase second-hand products. Furthermore, it highlights social value as a variable that influences consumers in this context, and points out that environmental concerns may not interfere with individuals' purchasing behavior in situations involving sustainable products. Practical contributions: The results obtained can help managers to set up sales strategies, investing more in the quality of the products offered, so that it does not negatively impact the environment and, at the same time, helps in the formation of the image before their groups.

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Author Biographies

Aline Poliana Costa Torres de Oliveira, Universidade Federal de Pernambuco

Mestranda do Programa de Pós-Graduação em Gestão, Inovação e Consumo (PPGIC - UFPE) vinculada à linha de pesquisa Consumo e Marketing nos Arranjos Produtivos Locais. Especialista em Administração e Marketing - ESAB (2014) e graduada em Administração UFPE/CAA (2011). Técnica Administrativa na UFPE de 2013 a 2022 - atuando no setor de Escolaridade do Curso de Medicina e na Secretaria da Residência Médica do Curso de Medicina. Atualmente atua como Técnica Administrativa na UFRPE no setor de Escolaridade da UABJ. Interesse de pesquisa no campo do comportamento do consumidor, marketing e sustentabilidade.

Cristiane Salomé Ribeiro Costa, Universidade Federal de Pernambuco

Professora Adjunta da Universidade Federal de Pernambuco (UFPE), campus Centro Acadêmico do Agreste (CAA). Doutora em Administração pela Universidade Federal de Pernambuco (2015). Estágio Doutoral na Breda University of Applied Sciences - NHTV, no programa Executive Master in Imagineering, em Breda, Holanda (2012). Mestre em Administração pela Universidade Federal de Pernambuco (2007), Graduada em Administração pela Universidade Federal de Pernambuco (2003). Coordenou o Curso de Administração da Faculdade Integrada do Recife (FIR). Atua na área de ensino (graduação e pós-graduação), Extensão e Pesquisa. Coordena projetos de Iniciação Científica. Possui artigos publicados em períodicos, como Gestão & Produção (UFSCAR. IMPRESSO), ReA UFSM, REGE. REVISTA DE GESTÃO USP, TURyDES - Revista de Investigación en Turismo y desarrollo local. Líder do grupo de pesquisa Marketing e Cultura de Consumo e participa como pesquisadora do Grupo de Pesquisa do Comportamento do Consumidor - GPCC. Foco nas áreas de pesquisa: Comportamento do Consumidor, Marketing Sustentável, Sustentabilidade Socioambiental, Imagem da Destinação, Turismo Criativo.

Jonatas Ariel Simões Martins, Universidade Federal de Pernambuco

Advogado. Presidente da Comissão de Defesa do Consumidor e Conselheiro da OAB Subseccional Caruaru/PE. Mestrando em Consumo e Marketing pela UFPE (2022.2). Pós-Graduado em Direito e Processo do Trabalho pela Faculdade Damásio (2017). Graduado em Direito pela Associação Caruaruense de Ensino Superior (2015). Possui graduação em Administração pela Universidade Federal de Pernambuco (2012). Tem experiência na área de Direito do Consumidor, Direito Civil e Direito do Trabalho.

Frank Junio Mendonça, Universidade Federal de Pernambuco

Mestrando em Gestão, Inovação e Consumo na UFPE. Analista Administrativo Sênior na Coordenação de Pós-Graduação do Centro Universitário Dr. Leão Sampaio (UNILEÃO). Bacharel em Administração de Empresas, Bacharel em Ciências Contábeis. Especialista em Gestão Financeira Empresarial. Pós-Graduado em Docência do Ensino Superior. Docente nos cursos de Graduação em Administração e Ciências Contábeis (UNILEÃO). Ministra disciplinas em cursos de Nível Profissionalizante, Graduação e Pós-Graduação nas áreas de Empreendedorismo, Inovação, Marketing, Vendas e Negociação, Práticas Organizacionais. Atua ainda com Assesoria Contábil e como Consultor de Negócios na área comercial e financeira. Coordenador de Cursos de Pós-Graduação lato sensu na área de Gestão e Negócios (UNILEÃO).

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Published

2023-12-26

How to Cite

Costa Torres de Oliveira, A. P., Ribeiro Costa, C. S. ., Simões Martins, J. A. ., & Mendonça, F. J. (2023). Relationship between environmental concern, social value, price sensitivity and second-hand clothing purchase intention. Theory and Practice in Administration - TPA, 13(2). https://doi.org/10.22478/ufpb.2238-104X.2023v13n2.66661

Issue

Vol. 13 No. 2 (2023): Jul/Dez - Fluxo contínuo

Section

Artigos de Pesquisa (Research Papers)

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