“MARKETING” NAS MATRIZES CURRICULARES DOS CURSOS DE ARQUIVOLOGIA DA REGIÃO NORDESTE DO BRASIL

Abstract

The study focuses on the importance of disciplines that address the Marketing theme in the curricula of Archival courses in the northeastern region of Brazil, whose importance in the training of future archivists is related to the issue of using marketing strategies, whether traditional or digital, to disseminate the products and services of information units. The methodology used was exploratory research, of bibliographic type, with qualitative approach, and the sample was composed of the political-pedagogical projects (PPCs) available on the web pages of three Archival courses offered in universities in the Northeast of Brazil. As a result, it was verified that, in the curricular matrices of the courses, marketing already brings a differential in the formation of future professionals, although it is approached in a primary way. This will open new paths for it to be inserted in a broad way and become an efficient and effective tool in the professional life of these future archivists. In this sense, it is expected that the learned knowledge will not remain only in empiricism, but will also be transformed into actions, methods and techniques learned to contribute to the needs of the market.