DISCLOSURE OF THE SELECTION PROCESS FOR ENTRY AND RE-ENTRY OF STUDENTS IN UNDERGRADUATE COURSES AT UFSM

The role of the media in documentary dissemination

Abstract

One of the biggest challenges for institutions today is, without a doubt, the dissemination of their documents and information so that they reach their target audience in a reliable and authentic way. In this bias, the present research aims to analyze the media diffusion of the Selective Process of Admission and Re-entry of students in the Graduation courses of the Federal University of Santa Maria (UFSM), with the intention of verifying its evolution in the last years. Therefore, it refers to a descriptive research, with a qualitative approach to the problem. The main sources of analysis of the dissemination of the Admission and Re-entry Selection Process were the newspapers, the social networks of the Pro-Rectory of Undergraduate Studies (Prograd) and the official websites of the Institution. The study also presents data on access to information through the internet and cell phones (social networks), through surveys carried out by the Brazilian Institute of Geography and Statistics (IBGE) and by the Internet Management Committee in Brazil (CGI.br). As a result, it manifests the replacement of traditional newspapers by media dissemination through social networks and official UFSM web pages. In this way, social media play a fundamental role in dissemination, enabling the public notices of the Admission and Re-entry Selection Process to reach an expressive number of citizens, providing them with access to public, free and quality Higher Education.