“ANELKA É DO GALO”: Alexandre Kalil and the production of cyberevents on twitter

Abstract

In the present article we propose to analyze, through the media performance of the former president of Clube Atlético Mineiro and current mayor of Belo Horizonte, Alexandre Kalil, on Twitter, the potential that social networks have in the transformation of the contemporary journalistic field. In order to operationalize the proposal, we apply as a case study a post shared by him on his Twitter, where he confirmed the contraction of a notorious soccer player (the French Anelka); a transaction that did not materialize later. From this event, we adopt the observation and analysis of its later unfoldings in the Internet, anchoring this process in the concept of cyberevents. We are thinking here of the possibilities it offers us, in the sense of thinking about the new logics of information transmission and how they bring indications that the current news practice is also broadly configured in the network circulation of several narratives and in the participation of the interacting users on web.