THINKING ON THE INFORMATION SOCIETY: reflections on the control and the ‘homologisation’ in the digital means

Abstract

This work analyzes the relations among information, the digital environment and the movement of values homogenization. The storm to which we are exposed to nowadays leads to control and rule strategies in our society. We observe the equalization of the information to the dynamics of the economy through the uniformity of the informational elements. The informational conversion makes the products from different natures similar, and changes them for better controlling the transactions and the relations in the digital means. Through this study, we conclude, that this movement is part of the proper reply to the informational storm that demands structural and interpretational ordinances.