Flow, connection, relationship:

a communicational model for interactive media

Abstract

From the observation that the processes in the contemporary media make up an interactive communication system that integrates the previous circular and linear systems, we can notice a peculiar feature in today’s media: they are becoming, increasingly, media relations. This article aims to understand the types of relationships which unfold in this context: collaborative, participatory and merchandising. Its points to a natural tendency of human communication, to allow, that people even being distant, share the communicatio, the communicational principle that puts an end to isolation, not only physical and cultural, but also mentality.