THE POWER OF STEREOTYPES ON LIBRARIANS’ PROFESSIONAL IMAGE CONSTRUCTION
Keywords:
Bibliotecário - estereótipo, Bibliotecário - imagem profissional, Imagem profissionalAbstract
Stereotypes are usually associated to negative concepts that emerge when someone gives his or her opinion about a subject, about a person, about a group or even when related to acts in general. However many authors demonstrate that stereotypes may equally mean a way to deal with the uncertainties of the world making the communication easier and including a person in different social groups. It is known by people in general and by librarians themselves that their profession is commonly associated to many stereotypes as of gender, behaviour and physical appearance. This paper examines the power of stereotypes on librarians’ professional image construction and its consequences for professional labour market opportunities and social recognition.Downloads
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Published
2007-07-19
How to Cite
Walter, M. T. M. T., & Baptista, S. G. (2007). THE POWER OF STEREOTYPES ON LIBRARIANS’ PROFESSIONAL IMAGE CONSTRUCTION. Informação &Amp; Sociedade, 17(3). Retrieved from https://periodicos.ufpb.br/index.php/ies/article/view/962
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Section
Artigos de Revisão
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Os originais aceitos e publicados tornam-se propriedade de INFORMAÇÃO & SOCIEDADE, sendo vedada sua reprodução total ou parcial, sem a devida autorização da Comissão Editorial, exceto para uso de estudo e pesquisa.