Planning in Family Management: a case study

Abstract

Objective: Observe the role of planning in the aspect of organizational management of a family business in the furniture segment, established in a city with less than 20,000 inhabitants, in the interior of Rio Grande do Sul.

Method: The research is characterized as descriptive, with qualitative analysis, carried out through a case study. Data were collected through observation of activities developed in the company, in addition to analyzing documents and monitoring routines, interviews were conducted with managers and employees.

Results: Was possible to analyze the importance of organizational management, in people's lives and in business life. The performance of women in decision-making in negotiations and purchases of furniture was noticed. So much for the clientele that more than 50% come from rural activities and are female. As for the company's staff, which corresponds to 66.7% are women. The manager clarified general issues of the organization, such as difficulties encountered in managing the business, strengths and weaknesses detected and knowledge on the part of the clientele. It was important to understand the vision that the manager has of the business, as he is one of the decision makers.

Contributions: Family businesses are present in the most diverse branches of business and activities with a significant representation in the economic development of Brazil. The organizational structure is important and improves process flows. Thus, the study contributes to highlight how the lack of organizational structure affects companies with family management, and the consequences of this lack.

Originality and Relevance: The study made it possible to know the expectations of customers, as well as the employees of the company under study. Inappropriate behavior of the founders, lack of leadership posture were pointed out. Processes with difficulty in being implemented, due to the lack of planning and management, in several sectors of the organization.