The Relationship Between Purpose and Practice in Impact Businesses in the Brazilian Amazon
A Relação Entre Propósito e Prática em Negócios de Impacto na Amazônia
DOI:
https://doi.org/10.22478/ufpb.2238-104X.2025v15n2.74048Palavras-chave:
negócios de impacto, propósito, práticaResumo
Purpose: This research aimed to understand the relationship between the environmental and social impact purpose declared by the company and the organizational practice of impact ventures in Brazil. Methodology: Methodology: To achieve this objective, 194 impact businesses in the Amazon were analyzed, which were classified based on their areas of activity and social and environmental problems, assuming that the greater the understanding of the problem, the greater the impact purpose will be. With a qualitative and quantitative approach, the alignment between the understanding of socio-environmental problems and the organizational actions reported by entrepreneurs was examined. The research combined descriptive and exploratory methods, evaluated with content analysis, focusing on how businesses approach problems and link their activities to proposed solutions. Main results: Main results: The results show a predominance of limited liability companies and sectors such as bioeconomy and agribusiness, but highlight the need for greater clarity in defining problems. It is concluded that the alignment between problems and solutions strengthens the effectiveness and credibility of businesses, encouraging technical and financial improvement. Academic contributions: Academic contributions: This article contributes theoretically by deepening the concept of impact businesses. Practical contributions: In practical terms, it proposes training entrepreneurs to improve purpose definition and impact measurement, in addition to creating audits and robust criteria to curb greenwashing.
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