Exploring the collaborative creative process
A systematic literature review
DOI:
https://doi.org/10.22478/ufpb.2238-104X.2025v15n2.74122Keywords:
creativity, collaboration, systematic reviewAbstract
Purpose: This research aims to present an overview of studies that address the use of collaborative creativity initiatives contributing to the development of new products and services. Methodology: The article is based on a systematic literature review of studies identified in Web of Science, Scopus, Science Direct, ACM Digital Library, IEEE Explore, and Springer Link, in English, considering the whole period covered by each database. A sample of 25 primary studies was investigated. Main results: The study organizes the scattered literature on the use of collaborative creativity initiatives in the development of new products and services; it provides a consolidated view of the main factors related to the collaborative creative process; and presents research gaps and insights for future studies that may assist researchers and stakeholders in the field. Academic contributions: The characteristics of the collaborative creative process include: dynamic and complex environment, presence of interpersonal relationships, mediation through tools, environmental influence, need for psychological safety and autonomy. The main challenges are: coordination requirements, cultural and interest conflicts, unequal power relations, excessive formality, opportunism, lack of time, freedom, and psychological safety. The advantages include: increase in the quality and quantity of ideas, competitive advantage, innovation in products, processes, and services, development of teamwork skills, openness to divergent thinking, and better use of individuals' creative potential. Practical contributions: The study supports managers in creating environments that foster collaborative creativity and in overcoming barriers that hinder innovation in multidisciplinary teams.
Keywords: Creativity; Collaboration; Systematic review.
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References
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